2018 FORD WINTER SHOOT, CUTS & ASSETS

As art director on the 2018 Ford Winter shoot, I’m presenting two campaigns, each are created in post-produce. Each shot is searched, pulled and placed, to create a seamless campaign.

Sometimes, shoots aren’t always an option in making campaigns. This is where this “asset” shoot comes to play. In attempt to be as cost efficient as possible, we hunt and gather pre-existing footage from an archive we update every season, region, and year.

“BUILT FOR WINTER” | Broadcast

Concept: Michigan winters are pretty brutal. Take on the toughest winter around with the toughest truck around, the Ford F-150.

Showing red F-150 from asset shoot.

“An SUV WINTER” | Broadcast

Concept: This broadcast television spot shows Fords full-line SUV’s in winter scenarios. This demonstrates how reliable a Ford SUV is while driving in the harshest of winter conditions. All thanks to our features, like the intelligent 4WD/AWD driving in the snow is worry free.

Showing navy Expedition shot in Bozeman, MT during winter asset shoot.

2018 FORD WINTER asset SHOOT | BOZEMAN, MT

2019 Ford Winter Running Footage filmed in Bozeman, MT on a private reserve of our production company, Ranch Exit Media. During this three day shoot, we shot content for Ford F-150 and Expedition. This content is valuable when editing together a campaign that is post-produced only. These assets are used to cut into broadcast spots, but are also useful in creating storyboards, print ads, digital, and social ads.

2018 F-150

2018 EXPEDITION