‘MAKE JOY’ | Ford
Built for the holidays | 2020 National YEAR-END EVENT
Being a national Ford-funded sales event, my role is to produce and manage all digital assets, OLA, retail sites, and targeting initiatives for The 2020 Year-End Event and national/regional opportunities.
“Make Joy”, is a fully integrated national campaign for Ford’s 2020 Year End Event. It is broken down into three phases: Thanksgiving, Main Holiday Event, and Final Days.
Concept: Holiday cheer doesn’t just happen, it’s something you make happen. Make Joy.
Execution: Shows lifestyle content, which creates a real sense of humanity in these spots. We want to show how Ford, helps bring joy, no matter the size, to you this holiday season.
Budget: 3 Million
BROADCAST
RUNNING OF THE SANTAS | F-150 | LONGFORM Three executions versioned out to show the important role music and cut plays for setting tone and matching campaign rhythm.
MAKE JOY | AGENCY CUT | F-150 | :30
MAKE JOY | AGENCY CUT | SUV | :30
BROADCAST
NATIONAL RETAIL | THANKSGIVING “MAKE JOY KICK-OFF” | TRUCK
NATIONAL RETAIL | THANKSGIVING “EVERY KIND OF JOY” | SUV & FUSION
NATIONAL RETAIL | MAIN HOLIDAY SPOT | “EVERYDAY JOY” | SUV & FUSION
NATIONAL RETAIL | MAIN HOLIDAY CREATIVE, “JOY IS ON” | TRUCK
PHASE THREE | FINAL DAYS | COMING SOON!
AMAZON PARTNERSHIP DESIGN
Taking advantage of this unique partnership with Amazon, I wanted something to engage. Designing an interactive iPad wakescreen was my way to create on a new messaging platform. Keeping it simple, and cheerful, the animation design highlights the product without distracting. Twinkling lights and playful snowfall effect is all it needs to create visual interest. It was important for me not to rely heavily on animation, and stay focused on the event messaging.
NATIONAL ONLINE GRAPHIC PANELS
POINT-OF-PURCHASE
Designed to be bold, this POP is displayed in-side, and out, at Ford dealerships around the nation.
CUSTOM OLV | St. LOUIS
MAKE JOY | “JOY IS ON” | TRUCK
CUSTOM SOCIAL | St. LOUIS
2019 Built for the holidays | Broadcast
MAIN HOLIDAY SPOT | “MISTLETOE” | RANGER
A :15 spot featuring the 2020 Ranger for Ford’s national Built for the Holidays campaign.
Art Director: Keri Speer, Erin Murphy