Redesigned from the ground up, ’Born For This’, unveils the highly anticipated, all-new 2022 Toyota Tundra. Uninterrupted power, and unbeatable capabilities. Tundra’s capabilities are born to create new adventures, memories, and the essence of renowned confidence.

This powerhouse has big expectations, which makes sense the 2022 Tundra is Toyota’s largest campaign launch in the United States.

A fully-integrated campaign, extending across linear TV, digital video, digital content, programmatic, paid social, print, experiential, audio, in-cinema, and out-of-home.

My contributions were in the digital video and digital content world.

Digital content uses partnership placements, like Barstool Sports, Bleacher Report, Discovery, Disney, ESPN, Fandom, Gear Junkie, Hulu, Outside, Peacock, Prende TV, Rock the Bells, TuneIn, Uninterrupted, Vevo, Willow, Wired, Yahoo, YouTube, and more.

This campaign demonstrates the freedom the Tundra gives drivers–the confidence and independence they need to chase any adventure.

The videos show friends and families on thrilling outdoor adventures as they test the power, presence, and capability of their all-new Tundra.

Contributions: Hired as freelance creative, I worked on initial campaign development for digital videos and social/digital experience ideas. Provided campaign, ‘Built For This’, six total produced spots (referenced below).

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Agency: Saatchi & Saatchi, LA.

Creative Director: Jeremy Carson

Copywriter: Pat Davis

Launched: February 2022– Currently On Air