“CALENDARS”

MEMORIAL DAY | PRESIDENTS’ DAY | LABOR DAY

“Calendars” is a short-term retail campaign with a modular structure, enabling frequent changes to customize logos, offers, and art cards. The Desert Ford Dealers consistently pick this campaign as their creative option for multiple sales events, like, Presidents’ Day, Memorial Day, and Labor Day.

Retail campaigns demand constant changes. “Calendars” solid core and framework provides advantage in fast turnover rates, while interchanging whichever vehicle models, offers, and events the client needs.

Execution: This campaign is created for the Desert region, so we lean heavily on our desert archives, alongside is a consistent, bold, visual design to signal viewers it’s time to take advantage of Fords great offers. The asymmetrical design provides visual interest that guides the retail message, giving the highlighted offers and dates the kinetic energy needed to demand attention and create excitement. We have used this campaign for several years, but as you see below, each year the graphics are updated for a fresh twist of interest.

Memorial day SALES EVENT | A “CalEndars” Campaign | 2019

2018 full-line, highlighting F-150’s offer

Presidents’ Day SALES EVENT | A “Calendars” Campaign | 2019

SUV Combo | Truck & SUV Combo

Labor Day SALES EVENT | A “Calendars” Campaign | 2018

Sign & Ride | Escape & Fusion

Art Director: Keri Speer | Copywriter: Shannon Flood | Producer: Ryan Woodman | Production Company: Post Modern