“SUMMER’S HERE”

2020 Ford SUMMER SALES EVENT

“Summer’s Here”, is a fully integrated national campaign, and was presented to all Ford Dealers in the U.S., as their 2020 creative option. Further, we produced three spots: Product, Retail, and Final Days. In each of these three spots, you will find multiple cuts. Knowing every market is different, some need higher messaging on the national or regional offer, some on our COVID relief program,“Ford Promise”, some showing off our safety benefits and vehicle line-up, along with Ford’s official claims. Always giving a variety of choices to our client, and delivering a successful campaign across the country.

Concept: This summer, things may look a bit different. We'll travel, but stay closer. We'll gather, but in smaller groups. We'll explore, but with a sense of caution. Yet, summer is here, and the adventures are still waiting. With the innovation and reliability of Ford vehicles, you can make the most of every moment and every destination.

Execution: This footage brings Ford vehicles to life in vibrant summer lifestyle settings, emphasizing their advanced driver-assist technology and key capabilities. With a mindful approach to the ongoing pandemic and changing regulations, the focus shifts to intimate family moments and small group experiences. The concept celebrates embracing the present and owning our fun, all while maintaining a tone of responsibility and authenticity.