“Built For St. Louis”

FOrd x St. louis blues sponsorship

Designed to make an unforgettable entrance, this full interior stadium takeover immerses NHL fans in the Ford brand.

Execution: The Ford takeover leads visitors to a prominently placed truck against the skyline backdrop, reinforcing the message with backlit, die-cut lettering: "Built for St. Louis | Made in America | Driven by You." Layered boards add depth, while a monochromatic blue palette ties Ford to the Blues, creating a clean, immersive design.

Problem Solving: Once we chose the main wall to showcase Ford’s best, we had to ensure the vehicles could fit through the door. Clear communication, understanding the space, and gathering specs were key. This allowed me to add a wall and seamlessly incorporate a pillar that could have disrupted the design.

Production