2018 FORD WINTER Production

As art director on the 2018 Ford Winter shoot, I’m presenting two campaigns, each are created in post-produce. Each shot is searched, pulled and placed,
to create a seamless campaign.

Sometimes, shoots aren’t always an option in making campaigns. This
is where this “asset” shoot comes to play. In attempt to be as cost efficient
as possible, we hunt and gather pre-existing footage from an archive we
update every season, region, and year.

“BUILT FOR WINTER”

Showing red F-150 from asset shoot.

“An SUV WINTER”

Showing navy Expedition
from winter asset shoot.

The footage

Running Footage

Bozeman, MT
Ranch Exit Media.

During this three day shoot, we produced footage for the Ford F-150 and the Ford Expedition.

This content is valuable when editing together a campaign that is post-produced only. These assets are used to cut into broadcast spots, but are also useful in creating storyboards, print ads, digital, and social ads.