“MAKE JOY”
2020 Ford, Built for the holidays
“Make Joy” was a fully integrated, multi-phase campaign designed to drive engagement and sales during the holiday season. Spanning Thanksgiving, the Main Holiday Event, and Final Days, the campaign delivered a cohesive, emotionally resonant experience across national and regional platforms.
Concept: Holiday cheer doesn’t just happen, it’s something you make happen. Make Joy.
Features authentic lifestyle content that captures real human moments, emphasizing Ford’s role in bringing joy—big or small—this holiday season.
Budget: 3 Million
“Joy is on”, Truck
“Joy is on”, SUV
“RUNNING OF
THE SANTAS”
“bfth” kick off
“EVERY KIND OF JOY”
“EVERYday JOY”
Radio
AMAZON PARTNERSHIP
A simple and cheerful design that keeps the focus on the product and event messaging. Subtle twinkling lights and playful snowfall add visual interest without distracting.
Digital Animations – Regional
REGIONAL SOCIAL
2019, “MISTLETOE”
Art Director: Keri Speer, Erin Murphy