positive creations
About: Positive Creations is a sustainable clothing and accessories brand created by visionary artist, Chris Dyer. We have a wide variety of beautiful clothes and accessories using Chris’ spiritual art. Our intentions are to offer wearable positive art that promotes and attracts positivity.
Mission: We care about the impact our products make on the Earth, and take strong steps in neutralizing environmental impacts, We work closely with the U.S. manufacture, ‘RePreve Fabrics’, whose mission is blending recycled plastic bottles from the ocean into wearable material. .We also work with ‘Trees For The Future’. Striving to restore rural environments by planting over millions of trees across 19 countries. Our partnership promises to donate money so every garment we sell will plant 10 trees across the world.
inDulge x positive creations, PRODUCT DESIGN
Chris Dyer’s Positive Creations collaboration with local Colorado honey company, iNDULGE.
The label embraces the beautiful and decadent honey creating a vibrant and visual masterpiece awaiting your spoon. The packaging embraces the essence of spring in a light golden, buttery, sweet package.
Label is designed thoughtfully to match its limited edition ,“White Blossom” flavor. With cutouts to reveal more honey goodness, and a color pallet that compliments the honeys naturally golden color, it’s sure to stand out along the aisle. Plus, stacked along the shelves, the bottle design and labels fit together in a honeycomb shape, sure to make you want a taste.
PRODUCT design
GANESHA BACKPACK
APPAREL design
HOODED DRESSES - 8 Dresses viewable below
APPAREL design
GRASSROOTS SHORTS
Digital design
ONLINE BANNER | WE’RE OFFICIAL
Problem: Having found numerous sellers ripping of our brand, we needed to communicate to customers that we’re the only online store that supports Chris Dyer directly.
Insight: Knowing our web store reaches the highest number of consumer, we wanted to send a clear message of our legitimacy. Seeing the seal brings a positive shopping experience. Knowing all sales support the artist, and help for a sustainable future.
Solution: Designed the Official Seal for Chris Dyer’s web store online banner. Including the original signature solidifies any doubt that this is OG spot.
ONLINE BANNERS + PHOTOSHOOT | Directed a photoshoot to gain fresh assets for Black Friday.
BLACK FRIDAY SHOOT | Organized, directed and styled a shoot to use for Black Friday promotional material
sacred flow hoops sponsorship photoshoot
A sponsorship collaboration with Sacred Flow Hoops and Positive Creations. Featuring Positive Creations newest line of apparel with Sacred Flow Hoops playful hoops as props.
Taking it to the streets, my style and direction was organically created in the alleyways of RiNo. I wanted to show off the bold colors with bold personalities, Making a statement is what we stand for. So we wheatpasted our own Positive Creation’s art on the walls for a long-lasting promotional statement.
INSTAGRAM PROMO
MORE FROM THE PHOTOSHOOT
LOOKBOOK/TECK-PACK | 2019 Tech-Pack designed for ease of use to manufacturers and buyers interested in wholesale packages.
ONLINE BANNER | “Rainbow Serpent”
Banners designed for the launch of our Grassroots X Positive Creations collaboration. A limited edition series of apparel. Including hoodies, hats, joggers, and shirts.
Art by Chris Dyer, titled “Rainbow Serpent”.
ONLINE BANNER | Promo for new line of Positive Creations apparel made from recycled plastic bottles
ONLINE BANNER | Promotional banners designed for a collaboration with the non-profit Conscious Alliance “art that feeds".
ONLINE BANNER & SOCIAL | Promotional GIF banners for 4th of July and Canada Day featuring a Chris Dyer paintable toy
E-Blast
E-Blast design
Designed for our special offers, these E-blasts target our customers who frequently buy through our website, or are members through signing up online.
Highlight our team members working at festivals and using photos that are submitted to us by our Chris Dyer and Positive Creations fans.
OUR STEPS TO A SUSTAINABLE FUTURE:
OUR US-BASED TEXTILE MANUFACTURING PARTNER OFFERS ALL POSITIVE CREATIONS APPAREL PRODUCTS ARE MADE WITH CUSTOM REPREVE FABRIC BLENDS CREATED FROM RECYCLED PLASTIC WASTE, CONSISTING OF PLASTIC BOTTLES FROM THE OCEAN. EVERY GARMENT SOLD = 10 TREES PLANTED