“50 YEARS IN THE MAKING”

Ford x Portland Trail Blazers

The Trail Blazers are a team built from legacy founded by championship and grit. So we made a campaign that proudly shows how Ford and the Trail Blazers have been demonstrating that legacy for the past 50 years. This campaign shows the passage of time, with the feeling of nostalgia being the backbone of this campaign. To fit the tone we use glitch effects and mix vintage footage with current day footage..

Budget: $140,000

 

BROADCAST

EVERGREEN :30s | “50 YEARS IN THE MAKING” | FULL-LINE

 
 

:15 CUT-DOWN | “50 YEARS IN THE MAKING” | FULL-LINE

 
 

ONLINE VIDEO

:06 CUT-DOWN :06 CUT-DOWN | “50 YEARS IN THE MAKING” | FULL-LINE

 
 

RADIO | :15

KEYS TO THE GAME

 
 

MODA CENTER | in-STADIUM | video & LEDS

BIG SCREEN

 
 

IN-STADIUM LOWER RINGS

IN-STADIUM 360 RING

360 ring still counter.png

IN-STADIUM STILL RING COUNTER

350 STILL RING COUNTER

Art Director: Keri Speer, Erin Murphy